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Be reasonable !

It was no small task…. but a real challenge that Larose Trintaudon set themselves in 1999 with the main objectives being long term product quality, environmental protection and consumer satisfaction.

And to meet this challenge the people at Larose Trintaudon focus on 3 key areas in all their daily actions.

This most exceptional ‘terroir’, naturally, in the heart of the Graves area of the Medoc which is a rich heritage that we are committed to protecting and nurturing through reasoned agriculture with strong emphasis on biodiversity.  


The collective intelligence, motivation and training of the whole team dedicated to our sustainable development policy and continuous progress.

Keeping consumer pleasure in mind through a consistently good value range of products

This quest for excellence and the level of investments engaged in for over ten years have now been rewarded by AFNOR recognition.

Following ISO 9001 (Quality Standards) and ISO 14001 (Environmental Standards) certification, we were classed by AFNOR at the « exemplary » level of the AFAQ 26000 standard for sustainable development.  Larose Trintaudon has thus become the very first company in the agricultural sector in Europe to achieve this level of recognition. 

It’s a source of great pride for us to share the end result of this teamwork with you; a team who have together met the challenge to « Be Reasonable! » – continually in search of excellence with the goal of obtaining maximum pleasure for the consumer.


Franck Bijon
General Manager


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